Home Business Ideas and Opportunities

You’re ‘Buying’ Your Sales – You Just Don’t Realize It

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.You're Buying Your Sales - You Just Don't Realize It

Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time.

Sales from affiliates? You spent time recruiting them and you are paying them a commission on each sale.

Sales to your own list? You bought those customers from the method you used to get them on your list, warming them up, getting them to trust you, etc.

You are always investing SOMETHING to make a sale.

Which is why, if you haven’t already, you need to learn to make $1.50 on every $1 of advertising you spend. By spending money on proven methods to get sales, you can rapidly scale up.

You spend $1000 on Facebook ads and make $1500? Congrats, you now have a sustainable business. Rinse and repeat and repeat and repeat.

This is the ultimate goal – to stop spending your time and start investing your money to get sales.

After all, you only have so much time, and every minute is precious.

But when you can make money every time you invest money – NOW you are truly a marketer, and that six and seven figure business is just around the corner.

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When to Make Your Lead Magnets PAINFUL

Let’s say you’re building a sales funnel to promote a new weight loss program.Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc.When to Make Your Lead Magnets PAINFULMaybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever.

It should be something that will definitely get the job done, IF they follow it.

But they won’t want to, which is the point.

Because then you will ‘save the day’ by offering them the ‘easy solution.’

Which is, of course, the program you are promoting.

This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult.

This works for almost anything. Do you sell software? Make your lead magnet about how to manually get the same result your software will provide for them automatically.

Do you sell a book writing service? Tell them how to write a book in excruciating, pains-taking over the top detail. Remind them at the end of every chapter that you are there for them if they want to do what so many others have already done, and hire you to write their book for them while they go about their merry lives.

You get the idea.

Make your lead magnet helpful but painful. Then offer them the easy, fast solution they really want.

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