And before we get started, I just had a thought: What if you implemented all 6 of these techniques in the next 60 days? Can you imagine just how fast your list might grow?
Hmmm. Something worth thinking about. And definitely something worth doing. That’s because if your list isn’t growing, odds are your income is either stagnant if you’re lucky, or diminishing if you’re like most marketers.
The fact is, there are two kinds of customers who tend to buy the most stuff from you. One is the fan who will buy most anything you recommend or create. The second is the new list member who right now thinks you’re hot stuff. And you are! But the problem is, sooner or later they will latch onto someone else or lose interest in the topic, and then they’re not such a great customer any more.
Which is why you always need to be list building.
Let’s get started:
Method #1: Give the Bonus
This one is simple and quick. You take one of your products and offer it to someone who is about to launch a product. Your product then becomes the bonus to their product.
To be effective, you should offer a product that is currently selling well or at least recently sold well. This will make it easier for the product launcher to say yes.
Your product should also be an excellent fit while not duplicating content. For example, if they’re selling a course on meditation, you might offer your product on getting great sleep, easing stress or thinking more clearly – all benefits of meditation.
Everyone who buys the product from the launch will be added to your list, so you can send them the freebie.
Method #2: Do Webinar Giveaways
When you publish a new blog post on how to do something or achieve some kind of results, give a free webinar, too.
To entice people onto the webinar and get them to join your list, you’re going to offer an incentive. It should be something people love that is very closely related to the blog post topic.
Once people get on your webinar, let them know how to get the freebie, teach the content in the blog post, and at the end pitch your paid product that is directly related to the blog post.
Here’s what the sequence looks like:
- Publish a blog post
- Offer a free webinar to blog post readers
- Let everyone on social media know about the webinar as well
- The incentive to get on the webinar is that you are teaching the content in the blog post (and then some) AND giving away something really enticing and valuable.
- On the webinar, give them the URL to download the freebie (they give their email address so you know where to send it). Teach the blog post content. And pitch a product that is directly related to the blog post.
Don’t forget to record the webinar and place it on the blog post. This will keep new people coming to the webinar and signing up for the enticing freebie, as well as buying your paid product.
And of course you can continue to send people to the recorded webinar via social media.
Rinse and repeat.
Method #3: Get New Subscribers to Tell Their Friends
Using a tool such as SmartBribe you can bribe your brand new subscribers to tell other people about you via social media.
Here’s how it works:
You need a lead magnet. Identify the most popular and awesome free thing you give away. Or create something new, or even use one of your products as your lead magnet – whatever works for you.
Then you set up SmartBribe to give away something even BETTER (or something that adds additional value) on the thank you page in exchange for people telling their friends about you.
Once your new subscribers tell their friends about you via Twitter and email, they’ll get the even more awesome thing.
A word of caution: Most people will read this article and do nothing.
A small handful will choose one list building technique and use it to quickly add more subscribers.
But only the truly motivated will use all 6 techniques – those in this article and the one that appeared last month – to build their lists at an exponential rate.
And those are the folks who will be earning 6 figures a year from now.