Home Business Ideas and Opportunities

Archive | December, 2016

How to Write What People Want to Read

One of the biggest secrets to success when it comes to blogging is knowing how to write content that people will want to read.

How to Write What People Want to Read

Note that this isn’t really about the way you write. Or at least that’s only part of the puzzle.

Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.


A good place to look for answers is “clickbait”. Clickbait is any content that is designed to get clicks, even if it isn’t entirely honest in how it goes about it. Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them.

For instance, you’ll see things like:

“10 Tips to Transform Your Body – Number 4 Changed My Life!”

“You’ll Never Believe What Happens to Woman in This Shocking Video!”

“This Marketer Boosted a Facebook Post: What Happens Next is Awful”

For most people the curiosity/promise of the title will elicit a click even if the content doesn’t live up to that promise.

Clickbait does work and can generate a lot of visits to your website. The problem is that it’s also misleading and as such, it can damage your branding.

The trick is to take what works about clickbait and to use it in a more honest manner.

The Right Type of Title

So let’s ask ourselves: what is it about clickbait that makes it so successful?

The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t lacking or deceptive.

Clickbait is even more successful thanks to the sheer drought of interesting content on the web. How many fitness sites have you been to where all the articles are on “10 ways to get abs” or “how to eat clean to lose weight”. This content is so repetitive, and most people have seen similar renditions of it already.

The key then is to create content that offers something genuinely interesting, that people haven’t seen a thousand times before and that sounds interesting.

For a fitness site, that could look like this:

“How my fitness addiction nearly ruined my relationship”

“Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat”

“Why bodybuilders are stronger than powerlifters”

These titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to offer some really great content that truly helps other people. That’s how you get clicks and build fans!


Home Business Planning

There are numerous details and there may be a lot to learn when you first start out to build a business. Unless you have an organized plan it can be overwhelming. Take ‘one chunk’ at a time. Don’t try to do it all at once.

plan on it!
Make a few lists to help yourself create a plan. Start with one list that includes everything that comes to mind. Don’t worry about format or anything but the ideas themselves. Pick a few things from that list each day and create other shorter lists of the things you need to accomplish.

Make it manageable so that you don’t feel overwhelmed or get discouraged if you can’t get to all of it right this minute. Remember the saying ‘it is not a race, it is a marathon.’ Take your time. There is no test or anybody demanding anything right now. Go back over things a few times and maybe more details will become apparent.

Once things settle down a little and you have your bearings (just from the act of organizing your thoughts), remember that your first priority should be to take action using the simple tools that will likely produce income the soonest. For example don’t spend a year tweaking your website for cosmetics or take an online class in HTML.It is not necessary. Down the line it may be helpful when you have your marketing and advertising running.

You are here to make money, right? No money in playing around with your website especially if you really don’t know what you are doing. The point is that if nobody sees your site because you haven’t got your marketing and advertising running, then you are wasting your time. Until you get your business rolling (generating income) focus on how to get the money.

On the other hand, it is important to have a website that functions properly, is attractive, easy to navigate, and does not have bad links or errors that may discourage or prevent someone from taking action while they are there. Your website represents your business, so some attention should be paid to the environment. Just don’t get lost in bells and whistles.

You should always be learning as you go along and you will if you pay attention. Things are always changing, mostly improving and getting easier. You should be aware of everything so that you give your business the best chance of succeeding. If you encounter unfamiliar terminology or concepts, just ‘google’ them to get an overview or some explanation. (query a search engine).

Home Business Ideas and Opportunities

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