Home Business Ideas and Opportunities

When to Make Your Lead Magnets PAINFUL

Let’s say you’re building a sales funnel to promote a new weight loss program.Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc.When to Make Your Lead Magnets PAINFULMaybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever.

It should be something that will definitely get the job done, IF they follow it.

But they won’t want to, which is the point.

Because then you will ‘save the day’ by offering them the ‘easy solution.’

Which is, of course, the program you are promoting.

This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult.

This works for almost anything. Do you sell software? Make your lead magnet about how to manually get the same result your software will provide for them automatically.

Do you sell a book writing service? Tell them how to write a book in excruciating, pains-taking over the top detail. Remind them at the end of every chapter that you are there for them if they want to do what so many others have already done, and hire you to write their book for them while they go about their merry lives.

You get the idea.

Make your lead magnet helpful but painful. Then offer them the easy, fast solution they really want.

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Chasing Dollar Bills Down the Road

I recently saw a video clip of a heavy set young woman running behind a car.Chasing Dollar Bills Down the RoadThe car’s truck is open, and a young man is sitting in the car’s trunk facing the running woman. In the man’s hand is a stack of one dollar bills, and as the woman chases the car, the man repeatedly hands the woman a one dollar bill. If she keeps running, she gets more dollars. If she can’t keep up with the car, she gets no more money.

Crazy? Maybe.Effective? Only in the short term. Is it realistic to do this every time she goes running? Probably not.Which raises two questions:

First, what will motivate you in the short term to just get started on your next project? What will get you moving right now?

And what will keep you moving in the right direction over the long haul?

For example, if your goal is to write a book, then maybe treating yourself to a night out once you have your outline completed will get you started. But you can’t treat yourself to a night out for each milestone, can you? Maybe you can. But more likely this won’t continue to motivate you.

So what will keep you moving over the long haul to achieve your big goals? If you’re like most people, it’s focusing on the reason WHY you’re doing what you’re doing.

Take a moment and see your future once you’ve completed the goal. Is the picture motivating? Good.

Now keep replaying that ‘reason why’ in your head over and over and over again until you reach your goal.

This is what motivates people to do great things – focusing on that big reason of WHY they are doing it.

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